The European regulatory landscape is evolving rapidly to promote sustainability and the circular economy. In response, we developed the Digital Product Passport for footwear, a suitable and valuable solution for any business that wants to comply with regulations while enhancing the value of their shoes. This innovative approach allows brands to develop new marketing strategies and build new relationships with customers, based on transparent, verifiable and accessible data.
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What is the Digital Product Passport
The Footwear Digital Product Passport (DPP), created by Made in Block, represents a significant advancement for the shoe industry. Accessible through an NFC tag embedded in the shoe, this innovative solution enhances traceability, authenticity, and product sustainability by leveraging blockchain and artificial intelligence. Each pair of shoes has a digital twin representing its entire lifecycle, from production to sale, ensuring transparency and building trust with consumers. With the guidance of our expert team, the company selects relevant information to include, ensuring compliance with EU regulations and addressing key consumer needs. This passport provides data on materials, production processes, and sustainability, enhancing your brand value and empowering consumers to make informed, sustainable choices. In addition to offering easily accessible, detailed product insights, the DPP adds greater value to the product and strengthens brand identity, aligning with modern consumers’ demand for sustainable and authentic products.
Success stories
Thanks to the companies that choose us as their digital artisans, we are proud to share some success stories and custom shoe projects.
From production tokenization to Digital Product Passport Footwear with blockchain and AI to revolutionize communication.
The first handcrafted shoe designed by artificial intelligence.
The software for your Footwear Digital Product Passport
Our Made in Block platform is built on the needs of each industry and evolves with European legislation and, specifically, the ESPR regulation to ensure regulatory compliance over time. In particular, it enables essential Digital Product Passport Footwear data entry and unlocks the features that make our software unique: blockchain and AI. The platform is scalable and enables automated data collection to minimize the impact on your team.
Why blockchain for your Footwear Digital Product Passport?
Blockchain technology enables data to be registered in an immutable, secure and shared digital archive. This means that every consumer can access and verify any information related to their own pair of shoes. This is essential for establishing trust and credibility between the company and the end consumer.
Our expertise for your Footwear Digital Product Passport
EZ Lab is not just a supplier, we are the tech-partner you need to comply with regulations and create effective marketing strategies. With experience tracking over 200 million products, including shoes, through blockchain technology and completing more than 250 successful projects, our multidisciplinary team is well-equipped to create your Digital Product Passport.
Legal
Our legal specialists ensure regulatory compliance in a rapidly changing European landscape;
IT skills
We collect supply chain data and customize the Made in Block platform according to your requests;
Marketing
We help you build a new, transparent way to connect with your customers;
Project management
Our dedicated professionals guide you through the creation and ongoing management of your Footwear Digital Product Passport.
Why now?
Start now to ensure a smooth transition, gain a competitive advantage through greater transparency and sustainability, and proactively respond to the needs of increasingly discerning consumers. Anticipating regulatory compliance and gradually integrating new technologies can also reduce future operating costs.
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