Towards the Digital Product Passport (DPP) with the first digital label powered by artificial intelligence.
Italian childrenswear Monnalisa pioneers the inclusion of AI in the digital label of all Venice dresses from the Couture line, empowering its customers to directly inquire about any desired information from the product itself.
The first smart label with AI, accessible by scanning a QR Code or NFC tag.
Preview
EZ Lab is bringing its new digital label to the world’s largest tech event, CES in Las Vegas, which allows preserving the “made in Italy” using blockchain and generative AI.
Specifically, it will allow consumers to interact with natural language, obtaining answers thanks to generative artificial intelligence.
In this way, the consumer will be able to discover all the information they desire regarding sustainability, traceability, origin, and company history.
A solution that proactively responds to the upcoming EU regulations, which will impose the “digital passport” for products.
From January 9th to 12th, 2024, at CES, EZ Lab will showcase its applied solution to the Venice dress by Monnalisa, a leading high-end childrenswear company that has chosen blockchain technology to protect the authenticity and sustainability of its garments.
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