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“I love experimenting, I have always tried to integrate new technologies, such as blockchain, and I found great support in the company EZ Lab,” said Alberto Masenadore, son of the company’s founder and current CEO. “Since all we talk about AI, I wanted to look into it. We decided to design a ballet shoe, because it is a classic, simple shoe, for our brand Via della Paglia. We started from here.”
From drawing to prototype, the step – it is indeed the case to use this term – was short: “In a couple of weeks we physically made the first test model, which was then presented at the Cannes fair, where he was a finalist for the best innovations award.

And experimentation in the world of artificial intelligence does not seem to stop here […].

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