The idea was born from a simple intuition. The pervasiveness of data affects every productive activity: between software sources, cloud and IOT, every entrepreneur need to learn how to manage the complexity and security of information. But thanks to technology, it was possible to turn a need into a great opportunity.

Thanks to the QR Code, product history and data on origin and safety can be accessed. Credit is due to AgriOpenData, developed by EZ Lab, a partner of Consorzio Pachino IGP, a pioneer in the application of blockchain to the real economy. All supply chain information is securely registered, ensuring environmental and social sustainability.

Tracking the stages of the textile supply chain is challenging as they take place in different countries. Carrera adopts the integrated supply chain model for its jeans, cultivating and processing cotton entirely in Tajikistan. Thanks to EZ Lab, we guarantee consumers that the garment they buy meets the highest quality standards with minimal environmental impact.

Blockchain enables supply chain data to be entered into an immutable digital ledger, protecting the brand from counterfeiting and Italian sounding. We seize the challenges of the SDGs, aware that blockchain represents our entry into the Web3, from supply chain traceability to the metaverse, where transparency and trust are core values.

We bring to the table an experience: it is important for the final consumer to know where the oil comes from, the field where those olives grew. Storytelling is important, along with quality effort: it is okay to produce but it is also important to produce in quality, respecting the environment and the land.

Through EZ Lab, an accredited Service Provider of ITA Trade Agency, we joined the Track IT project. This project will enable us to establish a new communication channel, Direct to Consumer (D2C), through which we can transparently and reliably convey the value of our products to potential consumers.