The brand Via della Paglia, born from experience in creating luxury shoes for red carpet stars, has chosen to collaborate with EZ Lab to bring to life the first ballet shoes designed with AI and crafted according to the finest Italian artisanal tradition. Equipped with a Digital Product Passport integrated with blockchain traceability, these ballet shoes represent a perfect synergy between masterful craftsmanship and technological innovation.
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Ballet shoes designed with AI, seamlessly merging craftsmanship with innovation
The ballet shoes designed with AI by Via della Paglia exemplify how artificial intelligence can elevate craftsmanship. Enchanté is a model born from an AI-driven market analysis yet crafted entirely by artisans at Calzaturificio Peron. This innovative approach showcases AI as a creative support, enhancing rather than replacing the expertise and artisanal skill that have long defined Made in Italy. The shoe is already available for purchase on Via della Paglia’s official website.
Peron Shoes and the tokenization of production processes
The creation of AI-designed ballet shoes was made possible by the recent innovation journey undertaken by Peron Shoes. The shoemaker partnered with EZ Lab to tokenize the entire production process: every piece of data or step is digitally recreated and recorded on the blockchain, making it immutable. This approach ensures security, transparency, and the unalterability of each stage in the manufacturing process. In this way, the entire supply chain and story of each shoe is shared with the end consumer, fostering a new level of trust based on data that consumers can verify. To access this information, simply bring a smartphone close to the shoe’s sole.
AI-designed ballet shoes and the Digital Product Passport: bridging tradition and future
Thanks to an NFC tag embedded in the sole, each pair of ballet shoes designed with AI is unique and equipped with a Digital Product Passport integrated with blockchain technology. By bringing a smartphone close to the shoe’s sole, consumers can access the entire product story—from its origin to its disposal, including production details—highlighting the craftsmanship that defines it. This innovative solution ensures transparency and trust, marking a significant step toward a more conscious and sustainable fashion industry.
“Our mission is to support Italian-made companies on their journey of digital innovation, as seen with the ballet shoes designed with AI. Our solutions help companies improve product traceability, combat greenwashing, and promote supply chain transparency and sustainability. The project with Peron Shoes marks the world’s first handcrafted shoe to so closely unite two seemingly opposite poles, placing high craftsmanship at the forefront, enhanced by cutting-edge digital technologies”
— Massimo Morbiato, CEO & Founder EZ Lab Blockchain Solutions
The Digital Product Passport in the fashion Industry
With ballet shoes designed with AI, EZ Lab and Calzaturificio Peron offer not only an innovative product but also set a new standard for transparency and sustainability in the fashion world. Thanks to the Digital Product Passport, consumers can enjoy an engaging and informed experience that strengthens trust.
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