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Discover how innovation meets love at the ‘Blockchain and Love’ event during Vicenzaoro 2025, where the blockchain traceability of UNOAERRE wedding rings will be presented through our Made in Block solution.
🗓️ January 20
🕝 2:30 PM – 3:15 PM
📍Vicenzaoro
On January 20, at the heart of Vicenzaoro 2025, the highly anticipated “Blockchain and Love” event will showcase the innovative solution created by UNOAERRE Industries SpA and EZ Lab Blockchain Solutions as part of the TrackIT project by the Italian Trade Agency.
The discussion will explore how blockchain has been integrated into the wedding rings of the “Unoaerre Forever” line to ensure traceability, transparency, and authenticity for customers. A unique QR Code allows access to the full story of the rings and transforms into an exclusive pendant, a keepsake close to the heart. This is a tangible example of how technology enhances products, providing new guarantees and building trust between brands and consumers.
Speakers:
- Maria Cristina Squarcialupi, President of UNOAERRE Industries SpA;
- Giulia Caldon, Commercial Director of EZ Lab Blockchain Solutions;
- Matteo Masini, representative of Italian Trade Agency.
Moderated by Laura Biason, General Director of the Club degli Orafi Italia, he event offers a unique opportunity to delve into a project redefining authenticity and transparency in the jewelry industry.
For more details about the event, click here.
Join us at the “Blockchain and Love” event at Vicenzaoro 2025!
If you’d like more information, request a free consultation or come visit us at Vicenzaoro 2025.
